Marketing Online Courses for Students

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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source,...
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution...
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization\'s strategic goals. In this Specialization, you\'ll learn best practices from recognized industry and academic experts on how to create and implement engaging content...
In this specialization you will learn how to: Find, extract, organize and describe data to support business decisions Identify, quantify and interpret relationships between variables Derive customer insights from your data Develop spreadsheet models to analyze data, evaluate risk and optimize...
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as \"Cross Country & Cross Industry\" Innovation, or CCCI in short. The...
\"Finding the Story in the Data\" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing...
Do you hear the word \"marketing\" on a daily basis, but aren\'t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren\'t sure where to start? Cover the concepts and tools you need to successfully...
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group\'s global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and...
A Recommender System is a process that seeks to predict user preferences. This Specialization covers all the fundamental techniques in recommender systems, from non-personalized and project-association recommenders through content-based and collaborative filtering techniques, as well as advanced...
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales overview, Sales Strategy, Models and Frameworks to Support Sales Planning, Sales & Marketing Alignment, and...
This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get...
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and...
A good project schedule helps all team members\' work together to meet project objectives. A project budget with realistic cost constraints is also an essential bedrock of any project. In this course you\'ll learn to plan and stick to time and cost constraints in order to ensure the success of...
Want your content to go viral? Who doesn\'t! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - \"Content, Advertising & Social IMC\" - you will learn how marketers are...
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing...
Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today\'s and tomorrow\'s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate...
Leveraging the visualizations you created in the previous course, Visual Analytics with Tableau, you will create dashboards that help you identify the story within your data, and you will discover how to use Storypoints to create a powerful story to leave a lasting impression with your audience...
This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on...
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data...
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling...

Marketing Online Courses for UC Irvine Students

Searching for UC Irvine Marketing online courses has never been quicker. Browse Marketing online courses and more in and around Irvine, CA. To help narrow your results down, use Marketing online course filters to refine your UC Irvine Marketing online course search and enhance your Biology search experience. Sharing relevant Marketing listings with UC Irvine classmates can really help make the search process even faster for them! Uloop.com can help you find UC Irvine Marketing online courses today!

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